Living and working overseas

Travel Writing (cont.)


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Magazines and Newspapers

Most dedicated magazines and newspapers will have their own travel writing staff. In the instances where they will accept freelance submissions it is generally under the umbrella of ‘full licence’ reproduction. This means that the newspaper or magazine has full and exclusive rights to the article that you write meaning that you cannot submit the same article, or variations thereof, to other publications. This in itself is not a bad thing, particularly as it means you have generally ‘made a sale’. The key to such submissions however is to have a track record that you can demonstrate. Known travel writers will have a better chance of submitting articles than those who cannot demonstrate a body of previous work. If you are a novice then try to bring an angle to the article that hasn’t been demonstrated previously and try to write about destinations, events, or situations that haven’t been covered before (or at least covered extensively).




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Lonely Planet's Guide to Travel Writing
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Newspapers in particular can be a good option for submitting work to as they generally have a high rotation rate of articles, and generally like to have different contributors to vary the flavour of writing. Magazines tend to come out less often, have dedicated writing or editorial staff, and are more tightly themed in their style of writing.


Websites


There is no doubt that the Internet is providing a new frontier in terms of the ability to research, book and pay for travel. New travel sites spring up daily, and although the dotcom boom of the late 90’s is a thing of the past, travel websites continue to be big business. Operators of some of the more successful websites easily bring in thousands of dollars daily, and providing content to make their sites more ‘sticky’ is a full-time occupation.

More and more sites use the services of freelance writers to swell their content and keep their visitors happy. It’s a bittersweet arrangement as the pay for web articles is not great. What contributors get in return is exposure and a portfolio of work that they can demonstrate to other would-be employers. More often than not, travel-writing freelancers are able to submit their work to a number of sites and receive a fee from each. In instances where sole copyright is demanded from the website, suitable compensation should be requested from the writer.

By far, submission to websites of your work is the easiest way to get ‘published’. Be careful of what you, as the writer, get in return though. On the one hand you will get an audience for your work, and the website will get good material to promote. On the other hand you don’t want to be giving your work away for someone else to profit from. Some websites offer a return of the page advertising, while others just simply pay you for the amount of words in the article. Be comfortable that you are happy with the remuneration that you receive for the publication of your work. In instances where you do not take any money for your work, be sure that there is a sufficient audience to suggest that alternative options may present themselves in the future, and make sure that you are well credited for the work at the beginning or end of the article.

One thing you may want to consider is to put your own website together. Domain registration and hosting amount to just a few dollars a month, and from there it’s all up to your marketing skills. Whether you get 10 visitors a month or 10,000, the cost is normally the same, and there are viable methods of monetising your site as well. Advertisements and affiliate programs can help generate some income, or at least pay for the hosting costs, and you’ll be free to write and post as many articles as you wish. One thing to bear in mind before you embark on such an activity though is that putting up a website and attracting visitors is a skill in it’s own right. You may wish to employ someone else to carry out the technical aspects while you concentrate on the content side of things. This option can go very well with the self-publishing route as you’ll be able to offer your books or articles for sale on your own website.

The biggest hurdle you’ll face as a budding travel writer is to compile a body of work that you can use to point to when looking for work. Think of the whole process as that of a snowball. Start off small, gather momentum, and get bigger and bigger and bigger… Any articles that you can publish through whatever media will be of benefit to you in the long run, so write for free at the start if you must, give your work away and become a whore to the industry. Obviously the easiest routes in are through websites – there are no shortage of sites that will gladly take your work and publish it. Beyond that there are many free travel publications that are targeted toward specific demographics in certain countries (think TNT magazine for example in London). These publications are always looking for contributors. While they do not offer much in the way of monetary remuneration, they do give you a showcase for your work in actual print. From there you can target newspapers and magazines that focus on the areas you want to write about. When dealing with newspaper and magazines, don’t take rejection personally. Keep writing and keep submitting articles. If at first you don’t get accepted, try different angles and different writing styles. Once you have a foot in the door life as a travel writer becomes decidedly easier.

Sandy Buchannan






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